In 1972 the Franciosi brothers began their adventure, accompanied by 7 employees who cut and sew corsetry and bras for the wholesale market. An adventure that became reality that sees the birth of the brands: Falck, Prima Visione, Rose Rosse, Stella and Valentina. In 1976 Falck will become the name of the company which in 1985 will be renamed Intima Moda.

SièLei was born in 2001, embodying all the philosophy and experience of the previous company brands. Initially the brand was used only for the basic underwear collections, the collections that are offered all year round, with particular characteristics of wearability, comfort and attention to women's needs.